About DMI courses

Course from Digital Marketing Institute

Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

Council Members

Our Syllabus Advisory Council member representatives are from leading digital brands, including Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy.


How the council works?


Syllabus Validation

The Syllabus Advisory Council validates the syllabus which ensures graduates of the DMI have learned the latest tools and techniques from the world’s largest and most influential digital brands. The Council supports syllabus content by preserving its technical accuracy, clarity and continued relevance. The purpose of the Syllabus Advisory Council is to validate the syllabus content for Digital Marketing Institute programmes and provide expert recommendations.

Job Profiles

The Syllabus Advisory Council works with the DMI to set the skills agenda and address the global digital skills shortage. The Council also provides input into digital marketing job role requirements by helping to define the up-to-date knowledge, skills and competencies required to build the global digital economy. Once defined, the Council ensures that the DMI syllabus content is refined to meet the digital economy’s most in-demand digital needs and skillsets.

Council Achievements

With the help of the Syllabus Advisory Council, we had taught the latest iterations of the industry’s leading digital products and trends to over 8,000 professionals by the end of 2014. By December 2016, graduate numbers will increase to over 20,000 marketers. We now have education partners in over 60 countries across the globe delivering our Syllabus Advisory Council validated courses. The Council’s involvement will ensure the latest global digital updates and advancements always remain part of our syllabus.