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Digital Marketing Institute


The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. Learn from world-class digital marketing lectures and study up-to-date course content created by working industry experts.

Each course syllabus is validated by the Digital Marketing Institute’s esteemed Syllabus Advisory Council made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and Ebay. Digital Marketing Institute courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

Students gain an internationally and industry-recognised digital marketing qualification upon completion and passing of a Pearson VUE exam, perfect for displaying on your CV or LinkedIn profile.

The Global Standard

The Digital Marketing Institute offers well-structured syllabuses of core learning set to all the learners across the 50 countries. No matter you study at local education partners or online through interactive Class Network, every student is tested against the same examination and certified to the same standard.

Accredited Programmes

The Professional Diploma and Master Level programmes in Digital Marketing offered by Digital Marketing Institute are mapped to the European Qualifications Framework, providing students with an academically and globally recognized qualification.


Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.




Google offers a wide range of comprehensive trainings and proof-of-proficiency tests, equipping the learners with knowledge and technique to make the best use of Google products. Upon becoming individually qualified, you would receive a certificate from Google.

The AdWords certification

The AdWords certification exams are another proof-of-proficiency tests of Google, designed to test your knowledge of online advertising best practices and required to become AdWords certified.

The exams cover the basic to advanced aspects of online advertising and AdWords campaign setup, management, measurements, and optimization.

To become an AdWords certified professional, you would need to pass the AdWords Fundamentals exam and one of the additional advertising exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.


The comprehensive trainings in Google Analytics cover implementation, best practices analysis and troubleshooting through the analysis of qualitative and quantitative data, helping you gain insights quickly and make business decisions.

The trainings prepare you for the Google Analytics Individual Qualification (IQ) test. Passing the Analytics IQ test gives you as an industry-recognized qualification.