Admission Requirement

Google Certificates

Anyone can apply for the courses of Google Certification Class.

It is designed for beginner to intermediate users of Google AdWords and Google Analytics, who are looking for a comprehensive introduction to digital analytics as well as advertising concepts.

The courses are organized into separate units to make it easy for you to choose the topics that are most interesting and useful for you.

The units in the course build on each other, so, although not a requirement, you are recommended to study in order.

Digital Analytics Fundamentals and AdWords Fundamentals were created for marketers and analysts who are new to digital measurement and online advertising, familiarizing yourselves with course content prior to enrollment.

It is recommended that you have on-the-job experience using Google AdWords and Google Analytics so that you would be more familiar with online advertising concepts, digital measurement concepts and best practices; also, you would have experience managing different types of AdWords campaigns as well as building effective digital measurement plan for collecting actionable data.

After the courses, any member can earn an Analytics certification or an AdWords certification by passing the Google Analytics individual qualification exam or the AdWords exams.

As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.



Professional Diploma in Digital Marketing

The application for professional diploma in digital marketing does not require any educational background nor working experience in related disciplines.

The diploma is the most widely-taught and industry-accredited in digital marketing. It is a global-standard certification that anyone can take.

The course is for anyone responsible for developing or implementing organization’s online strategy, including

  • professionals who need to understand digital marketing or get more out of their digital channels,
  • marketers who want to fast-track their career or improve their position in the market-place,
  • small business owners who need to maximize online channels for growing their business, and
  • students who want to upskill in Digital Marketing.

Master in Digital Marketing

To apply for the Masters in Digital Marketing, you must meet the minimum admission requirements; You must hold a recognized third level honours degree with minimum second class honours in either business/ commerce/ marketing and have a minimum of 2 years’ relevant work experience


You must have a minimum of 3 years’ equivalent digital marketing industry experience.

All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview.

If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

Please note these are minimum requirements but an automatic entry to the programme.

Admission is at the discretion of Digital Institute of Hong Kong.